Why I Chose To Enter the Arena To Transform the $1 Trillion Legal Industry With Augmented Intelligence

Why I Chose to Help Transform a $1 Trillion Industry

How do you transform a $1 trillion industry that has largely remained untouched by true technological reinvention?

The how is simple: AI.

The why is more compelling.

Over the course of my 20+ year career, there have only been a few moments when I felt truly energized—when an idea took hold, moved from concept to execution, and ultimately delivered real impact. Those were the moments that created a sense of purpose far beyond a paycheck.

That’s the feeling that drew me to Eudia.

It reminded me of Theodore Roosevelt’s idea of the “man in the arena”—daring greatly, doing meaningful work, and building something that changes the trajectory of an industry.

AI is that frontier.

And Eudia is taking on what’s broken in legal.

Eudia’s Augmented Intelligence Platform is transforming the role of legal departments in Fortune 500 companies—from bottlenecks into drivers of business value.

For me, this is a once-in-a-generation opportunity: not just to make legal teams more efficient, but to fundamentally elevate their role within the enterprise.

The Opportunity: Shape the Future—Don’t Let It Shape You

In advising leaders across companies of all sizes, I’ve seen that during periods of rapid change, leaders have two choices:

React to change as it unfolds—or shape the future proactively.

At Eudia, we are choosing the latter.

We are building a new playbook—one that combines deep technical expertise with real-world change management to drive transformation, not just respond to it.

As AI accelerates the shift from legal-as-a-service to legal-as-a-platform, Chief Legal Officers have a unique opportunity.

They can either react to AI’s impact—or define how intelligence should operate in high-stakes environments where accuracy is non-negotiable.

At Eudia, we are enabling CLOs to take control of that transformation—on their terms.

A Platform Approach, Not a Point Solution

Legal work is not just data processing. It requires judgment, creativity, and strategic thinking.

And yet, much of the work remains routine—manual, repetitive, and inefficient.

Most legal tech solutions have focused narrowly on those tasks, solving isolated problems without addressing the full complexity of how legal teams operate.

The result: fragmented adoption, limited impact, and teams that remain stretched thin.

In my experience, only about a third of business transformations succeed.

That’s why this moment is so compelling.

Eudia takes a fundamentally different approach: augmenting human judgment, not replacing it.

Rather than focusing solely on automation, we are building systems that enhance decision-making—allowing legal professionals to focus on the highest-value work while intelligent agents handle the repetitive tasks.

A Holistic Strategy, Not Just Software

Most legal software operates in silos.

Eudia is designed to operate across the entire legal function.

We enhance in-house efficiency by reducing operational burden and unlocking institutional knowledge.
We streamline routine work through AI-powered agents embedded in real workflows.
And we build what we call a “legal brain”—a system that captures and operationalizes how an organization actually makes decisions.

This end-to-end approach ensures that AI adoption doesn’t happen in isolation—it delivers real, measurable business impact.

Culture Is What Makes This Possible

One thing I’ve learned throughout my career—from Wharton to McKinsey to operating roles—is that transformation isn’t just about technology.

It’s about the culture that enables execution.

In my first few months at Eudia, I’ve seen a team that consistently challenges assumptions, questions conventional thinking, and moves with urgency.

A few values stand out:

• First principles thinking — We’re not following playbooks. We’re writing them.

• Disagree and commit — The right answer matters more than who proposes it.

• Customer obsession — Every decision is grounded in real impact for our CLO partners.

• Responsible AI — In legal, trust is non-negotiable. We build accordingly.

• GSD (Get Sh*t Done) — Speed is essential to real transformation.

Building something this ambitious requires not just vision, but disciplined execution—and that starts with culture.

Leadership, Customers, and Backing Matter

Eudia brings together deep expertise across AI, legal, and operations:

• Omar Haroun (CEO) — A serial entrepreneur and former lawyer who understands the legal function firsthand

• Ashish Agrawal (CTO) — An AI leader with experience at Google, Amazon, and Cresta

• David Van Reyk (COO) — A seasoned operator with deep experience in M&A and private equity

Just as important is the ecosystem around us.

We are working with some of the most forward-thinking Chief Legal Officers in the Fortune 500—and are backed by General Catalyst, with $105M in Series A funding.

This gives us the foundation to build for the long term—not just the next quarter.

The Augmented Intelligence Era Is Now

The transformation of corporate legal is no longer theoretical.

It is happening now.

At Eudia, we are building this movement alongside the most forward-thinking CLOs—leaders who are embracing AI not as a threat, but as a force multiplier.

Together, we are setting the standard for the next decade.

If you’re thinking about how AI can enhance—not replace—your legal team, we’d love to talk.

The Augmented Intelligence era is underway.

Let’s get in the arena—and shape it together.